10 tips to getting started in blogging

I was 8 years old, sat in classroom 2GC, petrified. I had writer’s block. The brief was simple: write a piece of creative writing on any topic and I couldn’t do it. The end of class bell sounded and I was terrified as Mrs Barton walked over and saw my blank sheet. She asked me to stay behind as the class filed out and I awaited the obligatory abuse.

Instead, she took me out the class room, over to the tuck shop and bought me a 10p Matchstick sweet. She told me to go back to the room and come back out once I had written my assignment. 2 minutes later I made the conscious decision to let go of my fear and 30 minutes later I produced copy.

Columnist Red Smith was asked if turning out a daily column wasn’t quite a chore. “Why, no,” dead-panned Red. “You simply sit down at the typewriter, open your veins, and bleed.”

So please believe me, all writers struggle. Getting started is about the hardest thing and I thought I should share my personal tips. Remember though that writing is a deeply personal thing. What worked for me might not work for you. Do what feels right.

1) Just do it

There are many reasons to procrastinate and many more important things to do. But if I want to produce content I create a time box and I write – and stop writing when I’m finished. Sometimes for example I have a 40-minute commuter train which is a 40-minute time box.

Also don’t put barriers in your place like creating a site. I didn’t create this site until a year ago – 18 months into my writing. I used to write on SAP’s Community Network and my corporate blog and only later did I create my own blog. I set it up in 2 hours on a Sunday morning.

2) Write about what you know best

Writing about things you don’t know about requires research and I wouldn’t recommend this as a means to get into writing. Instead, write about what you’re deeply acquainted with: write about your specialism.

3) Write about what you’re passionate about

Again, you may not always have this luxury but it makes writing so much easier. You will likely find that the words flow off your fingers and onto the page.

4) Be experiential

If you look at my early material it is actually copies of my own personal notes on documentation on how to do technical stuff. Interestingly some of that is my most popular content because it was simple stuff that people appreciated knowing about.

This material will also naturally be SEO-optimised because it will contain the terms that people are searching for to find solutions to their problem.

5) Let go

You may be thinking that you could never write as well as Dave, as much as Julie. Or perhaps, you do not have the best experience in the market and there are better people. Trust me, those are all just excuses.

6) Keep writing

Your early work may suck but it doesn’t matter because the only way to get better at it is to practice, practice and practice. My early work sucks and I’m still embarrassed to read my own content.

7) Use your personal style

In combination with (6) don’t worry about any rules of blogging: that can come later. There are tons of blogs on what to do and how to write and it can be intimidating. My style for example is just to create a piece of content and move on.

Good friend Jon Reed creates structure and thought processes and then often pulls an all-nighter to get it out. Incidentally way that’s why his content is so well structured and his point so well made. For yourself, focus on what feels right.

8) A blog on the site is worth 10 in your mind

The world is strewn with partially completed blogs in people’s minds and draft boxes. Focus carefully on starting a piece of content that you will complete. And if you get part way through and don’t want to complete it any more, then make the conscious decision to trash it – and find a new subject material.

9) Focus on quality language

Use a spell checker – and quickly scan the document for organism vs orgasm. If your English is poor then use a friend to proof read it. On our corporate blog our marketing department will help with this.

But don’t think that your content has to be vetted by an expert. I often get blogs sent to me because people feel they should get my blessing. I scan through them and let them know if I believe they are crap, but other than that, the publish button is the best thing to do.

10) If you promise 10 tips and only think of 9, don’t worry

Just press the publish button. See what I did there?

Posted in Education, People | Tagged , | Leave a comment

People, Process and Technology – is IT the new HR?

I created People, Process and Technology as the title of this blog because I believe that all three are the cornerstone of business and society and most people have a home base. They return to that home base when pressured or threatened and this affects their behaviour.

For example my home base is technology. Our head of finance caused a problem on our core finance system on Friday at 6pm and my default reaction was – despite not having used that system in 6 months – to dive in and fix it. Rather than lever other people or some support process.

So I will fittingly start by discussing the technology dimension.

Technology

I was sat in a booth in Orlando at SAP’s business-focused conference last week, and the comments made by one my friends was really interesting. They were bemoaning the difficulties they were having, getting their management to implement SAP’s in-memory technology, SAP HANA.

The language used was interesting: “my management do not get the benefit” was the essence of it. It was late so I responded slightly too bluntly: “is it because you have not articulated the benefits to them?”. I probably could have put it better but the semantics are there: technology is an enabler for making People’s lives easier through Process change. To invest in tech, we have to convince people of the benefits of this.

People

I also spent some time with Lars Daalgard, CEO of Success Factors and current head of SAP’s Cloud division. Lars is essentially a salesman and you can see this in the bromance between him and SAP’s charismatic co-CEO, Bill McDermott.

And a few weeks ago he commented that “everyone is in sales”. This caused some community backlash because technologists don’t like that idea, but I happen to agree with him. It is just a matter of how you explain this to people, and Lars did that poorly.

But however you look at it, there is some truth in it – see my example above. When you believe in something and want someone to send money, you need to explain the value to people and process. That – in Lars’ viewpoint – is sales.

Process

The third person I spent some time with lately is Kate Daly, who runs a Change Management consultancy and is advising one of my customers on their HR change programme. And I bring her up because she came up with a very interesting observation for which she deserves credit.

20 years ago, HR departments ran processes for companies. Well two processes, hiring and firing. They transformed over the last 20 years from process droids into strategic advisors. My head of HR, Cheryl, is one of my most trusted advisors and drives business change, currently on career development of our most senior consultants. And they want to be called Human Capital Management to signify this. Good for them!

The IT revolution

Currently, the IT department of most large organisations does what HR did 20 years ago. It runs a process, keeping business processes up and running. There is often a “IT and Business” or “us and them” divide.

We believe that those IT people who figure out how to bring strategic change to their organisations will be the kingmakers of the industry and will afford success. And I for one am focussing on building a team of IT consultants who are focused on challenging and changing I our customers’ businesses.

And yes, I do believe that everyone is in sales but you can’t sell that to them by saying that. From my conversation with Lars, I think he gets this nuance.

Posted in People, Process, Technology | Tagged , , | 3 Comments

How British Airways broke this camel’s back

I’m not sure why but the straw has broken the camel’s back. I am currently crammed into a centre economy seat. To the left is a passenger with no concept of personal space and a serious case of halitosis. To my right is another passenger who has ordered the fish menu and has opened it up for me to enjoy the smell.

In front is someone I know that works for BA, who has been given an upgrade to business class. The plane is packed and somehow I feel jilted that BA look after their own employees rather than rewarding their frequent flyers.

I fly a lot with British Airways. Somewhere in the region of 250k miles a year. Mostly economy with a mix of premium economy, business and the occasional first class ticket, depending on who is paying.

By contrast I fly much less with US Airways, though enough to be a frequent flyer. And they treat me curiously well. For instance on a trip to Costa Rica some months back, both myself and my partner got complimentary first class tickets both ways – including a 6’6″ flat bed. In fact I’ve had some sort of upgrade on over half of the US Airways flights i have flown this year.

Because I fly a lot, I get some problems. This is more or less expected and these problems in the last year have included:

  • Destroyed luggage
  • Theft from my luggage
  • Items left in planes never returned to me
  • Crashed planes causing serious delays
  • Being downgraded
  • Flights booked on the wrong dates by agents who refused to change them

What shocks me, and continues to shock me is threefold:

First, I know that BA have a policy of trying to retain their top customers. I’ve been told on multiple occasions that I am such a customer. However the behaviour that they display is in complete conflict with this.

Second, much of the time there are spare seats in a cabin ahead. What is the opportunity risk of upgrading your loyal customers to reward them for their loyalty? I buy the best cabin I can afford and by not upgrading me, BA will not make me contemplate paying more.

Lastly, when there is a problem, there is no worse resolver group than BA Customer Relations. I have contacted them multiple times, filled in surveys and complaints. And never, have they ever offered me compensation, good will, or anything else. They just ignore it.

By contrast I have had equivalent problems with US Airways and Qantas, and both airlines have been helpful and offered me something for my inconvenience.

So I have resolved to do something today. I am going to post this blog and then fill out one last customer survey. BA, you have one last opportunity to do something about it and I am expecting a big gesture. Otherwise, you have lost me, and everyone I have influence over, as a customer for life.

There it is, I have thrown down the gauntlet. On the 1st June, I will post an update, either way. We shall see if BA is capable of engaging its customers.

Posted in Travel | Tagged , , , , , | 5 Comments

Is the new iPad really worth it?

If you follow my blog then you’ll know that I’m uncertain supporter of the Apple iPad. Like many technology elements they are an important part of the job that I do but I’m not sure whether they’re really worth the money. So you won’t be surprised to know the when the new iPad came out I decided to wait and see and decide later whether or not I would get one.

There’s no denying that the new iPad is impressive: the retina display on its own makes the new iPad much more impressive than any competitive product. However after a week or so I soon realised that it would be very difficult to justify an upgrade from the old iPad to the new.

And then three weeks ago I broke my hand. It is an interesting experience to break a hand because whilst it is not especially painful and doesn’t require extensive surgery in my case and it doesn’t really appear all that bad it’s actually really a terrible inconvenience. I cannot for instance write. Orl type. Things like opening doors cooking and carrying: things that you take for granted, become very difficult.

I read about the new dictation feature on Apple’s new iPad and decided that this might be a very good reason to purchase one. I’ve seen people you Siri on the iPhone 4S and thought that Apple’s voice system seemed to be very well advanced. And such dictation system could at least in theory make my life a lot more bearable whilst I was only able to type with my left hand.

This blog is my first real attempt at using Apple dictation and I’ve got to say that I’m really in two minds about it. If you’re in a quiet environment, you speak clearly, slowly and you avoid complicated expressions don’t actually works remarkably well. The trouble is that that’s not really how the human mind works. At least not mine anyhow.

And what’s more you have to tap the dictate button to start and then tap the dictate button again to finish. And when you do you have to have a Wi-Fi connection available otherwise it doesn’t work at all. And sometimes it just refuses to understand what you have to say. To add to all this you feel like a bit of a wally sat there clearly enunciating at an iPad.

In the ends to write this blog on the way that I hadn’t also required in reasonable degree of editing. For instance the dictate feature doesn’t really understand grammar and therefore won’t interject things like commas and full stops where you might imagine they would need to be. You might think that I’m being unfair that what apple is done is way beyond the quality of dictation of what others have managed.

And to some degree this is true because what’s really clever about dictate is that it works in any app where the Apple keyboard is required. It’s very useful when creating a note for the shopping or doing a search or any other time when using a keyboard is just a Little inconvenient.

But has it served as a replacement to being able for me to type? Have I been able to create content at a time when otherwise I would not have been able to do anything? Has it made the new iPad really worthwhile purchase? I’m really not so sure although the more I speak two it, the better the quality of dictation becomes.

However, in the end, I believe that the power of Apple’s dictation system really comes into it so when it’s offered an Apple TV or some such format. Because that is a time when using a keyboard or complicated remote system isn’t really very inconvenient and talking into a small remote or small iPod or something similar would really improve the quality of viewing experience.

Have you extensively used Apples iPod would you recommend a purchase? Let me know.

Posted in Apple, Technology | Tagged , | 1 Comment

Does the Intel Sandy Bridge-EP platform bring SAP HANA to the masses?

Today, one of the biggest barriers to large-scale SAP HANA environments is hardware. It’s true that HANA is expensive but it also provides massive value that justifies the cost for the right scenarios.

But for large environments, HANA hardware is huge. Let’s take a typical 8TB IBM HANA appliance (remember you get great compression so this is equivalent to 40TB of Oracle).  But still you need 16x512GB IBM nodes, each of which has a 4U server and 4U storage node. That’s a massive 128U or 4 32U server racks. You need to locate, power and cool this much equipment:

Server Rack

You can buy 1TB EX5 nodes now from IBM but they are really just 2 512GB nodes stitched together with a special connection, so it is not any more dense. HP, Dell, Fujitsu, Hitachi and Cisco all make HANA hardware too, but it’s all roughly the same size.

The reason for this is because SAP HANA is highly optimised for the massively fast Intel Westmere-EX platform, which has really fast memory. The smaller Westmere-EP blade servers don’t have the grunt to run SAP HANA in an optimal way.

Enter Intel Sandy Bridge-EP

There won’t be a new EX platform until some time late 2012 or early 2013 – Intel is in no hurry because the EX platform is highly profitable and fast. But Sandy Bridge EP is out now and it provides some very interesting characteristics.

Westmere-EX. 40 2.4GHz cores, 512GB (4xDDR1333), 2x 6.4GT/sec QPI

Sandy Bridge-EP, 32 2.9GHz cores, 1TB (4xDDR1333), 2x 8GT/sec QPI

What this doesn’t show is the details of this great Real World Technology blog, which shows that for I/O intensive requirements like SAP HANA, Sandy Bridge-EP massively outperforms Westmere-EX. It has faster interconnects and lower memory, plus 50-70% better core performance.

Based on this it should be possible to run 1TB RAM in a (much smaller) single node with the same performance as Westmere-EX. Interested yet?

What will these systems look like?

Well Westmere-EX can take 1.5TB RAM in 48 sockets but you get a performance hit. As a result I think the right system will be a 32 RAM socket 1TB 32-core blade. Based on what I have seen so far in the blade server market, this means 8x1TB blades in a 10U blade chassis – plus roughly the same in shared storage. We are down from 128U to 20U – over 6x more dense.

Plus the cost reduction is extreme because Sandy Bridge-EP is much cheaper. The expensive item in a 1TB HANA node is the Fusion-IO log storage.

Does this pose a problem for the Intel sales engine?

In my opinion, it’s a big yes. SAP HANA is well suited to scale-out platforms and the highly profitable for Intel. With Sandy Bridge-EP you can use fewer, cheaper, less profitable CPUs for the same effect. HANA simply doesn’t need the scale-up that Westmere-EX requires.

What’s more this is big for a customer. A typical 1TB node currently costs around $200k. With Sandy Bridge-EP and the new FusionIO IODrive2 cards, you are looking at bringing this down below the $100k mark.

Interesting times indeed

Posted in Uncategorized | 5 Comments

Are you a back-seat driver in your own life? We’re in Godin’s forever recession – differentiate yourself.

I was reading Vivian Giang’s article “Seth Godin: If You’re An Average Worker, You’re Going Straight To The Bottom“. Now I’m not a big fan of Business Insider, because I think they trivialise matters and are in it for the page views and not the insight, but I seem to keep sending traffic their way.

Take a read of the article; you may find, like me, that you understand a bit of what Godin is trying to say. For 80 years ago, 80% of the workforce was self-employed. Now 80% of the workforce is employed, and they have got used to a culture of entitlement where you do your hours, pay your dues and get your retirement package.

Back in the 1980s and 90s, if you worked for Andersen Consulting or IBM, this equated to a boot camp on some technology or other, and bums on seats, earning your employer the big bucks.

But the world has changed and it is no more visible in the services marketplace in which I work – perhaps more visible than anywhere else. Because if people are paying a substantial day rate for your services – and that is universally true in the corner of Enterprise IT in which I work – they expect very tangible value.

There are those people who were born differentiators in my team. For instance, there are those that have a way of spotting cool new technology and relating it to customers businesses. These guys will probably always be one step ahead of the curve and always be able to add insight and value.

“If you’re different somehow and have made yourself unique, people will find you and pay you more” – Seth Godin

But this is what made me think, because this is a pretty elitist thing to say. Surely only the best people can be unique. The elite. And the more I thought about this, the less I believe it’s true.

I suspect that the secret to this could be as simple as knowing what you could be great at. With some people it’s bloody obvious, and their skills come to the forefront. With others, their differentiators are less obvious. Perhaps being easy to work with and never complaining. Or the gel to the team that isn’t visible, but keeps everything together. Or, the detail person, the completer-finisher, the documenter. Perhaps the ability to relate to people. To listen. To disseminate.

And perhaps the only thing you really need to know, is your strengths. Perhaps you should ask around a bit and find out what people value in you?

Because if there’s one thing that’s true about what Godin’s got to say – there is only one person that will differentiate you – and that’s you. You are in charge of your own destiny here, and that includes articulating your own value proposition. Are you being a back-seat driver in your own life?

Posted in People | Tagged | 5 Comments

How traveling by rail has become a disgrace to our nation

I’m sat here in the misery of a First Great Western train carriage. We’re packed into a 35 year old train and I’ve got the armpit from a sweaty teenager in my face. It’s delayed, and everyone is clearly miserable. The cost for this misery: £51 for a one way trip, or £0.80 a mile.

When I first left university, I lived outside of London with my parents; I commuted into London every day and paid £9.80 for the pleasure. That’s approximately £0.17 per mile. It falls in line with what you’d expect: cheap, affordable rail travel. We’ve had a bit of inflation since then, and if you take that into account, you’d expect that journey to cost £13.50 or thereabouts today.

Well if you go on http://thetrainline.com and try to buy a ticket, it will be £45. Pardon, you say? Yes, that’s 333% inflation. But that’s not the full picture of their profiteering. Passenger numbers have soared, 37% in that same period, if you believe this ATOC report. That means that for a given train, they are earning 457% more than they did 10 years ago – in real terms.

Ah, you might say, but they have been investing in the future, building out new shiny trains, wireless access and other amenities. I’m afraid the evidence suggests otherwise. First Great Western are still using the fleet of trains they inherited from British Rail in 1993, and the trains were built some time between 1977 and 1982. Most domestic flights now have wireless internet, but First Great Western operate a Bring Your Own Wireless policy, and stick you in a big faraday cage so you can’t get signal.

How does this make any sense?

Essentially it is an unregulated and anti-competitive market, which is all bad. The monopolised environment simply means that there is no incentive to improve. No incentive to provide a better customer service. No reason not to continue to push prices up.

And the stations?

I think that the stations are more offensive than anything else. I don’t know how many times I have been stood on a cold platform. You see, they used to have waiting rooms, but they realised that this was valuable real estate, so they sold them to minicab companies and rip-off coffee joints.

I was just stood for 20 minutes on a freezing platform with this exact problem. A WH Smith newsagent stands proudly where the waiting room used to be. But it’s OK – I can go and buy a packet of chips there for £0.90, 120% more than a supermarket. Who says they aren’t looking after their passengers?

My local station, Hampton, just retired the station worker that has been there since history began. He wasn’t a spring chicken, but he knew every cheap fare out there. To be fair, one of his replacements is pretty switched on, but the other can barely string a sentence together. It took me nearly 5 minutes to get my ticket today, with a growing line of passengers behind me.

Which brings me neatly to Revenue Protection

My favourite station is Kew Bridge. The ticket office burnt down some years back and for several years it was not actually possible to buy a ticket at any of the stations I went through from home to work. I’d be stopped, periodically, by revenue protection officers (it’s extortion, really). How, I would explain, would you like me to buy a ticket, when you can’t be bothered to have a ticket office at either station in my journey?

Andrew Gilligan wrote a good article on this a few years back. One operator made £32 million out of revenue protection, and financially incentivises its staff based on the amount of revenue they collect from unsuspecting passengers. I have one friend who was actually protected by police at Waterloo by one abusive revenue officer who would not let her buy a ticket, having travelled from the aforementioned Kew Bridge.

What can be done about it?

I really don’t know. Rail operators simply don’t care about customer service. They know that because they operate in a monopoly and most passengers don’t have a choice, they can afford to treat their customers like shit and they will keep buying. And passenger numbers keep rising as roads become more congested, so they keep putting their prices up.

For example, my regular ticket price just went up 6.5% last week, despite UK inflation being around 4%. And more to the point, salaries for most people aren’t increasing so the average person is spending more of their income, in real terms.

Perhaps we can lobby our MPs and our government. But I’m pretty certain they couldn’t care less. My local MP is Zac Goldsmith and I’m pretty certain he doesn’t give a shit. Zac – feel free to prove me wrong by commenting on this blog and tell me what you’re going to do about it.

In the meantime I will be thankful that I mostly travel for work purposes and my employer pays my expenses. Many others are not so fortunate.

Posted in Travel | Tagged , , , , , , | 11 Comments